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The Most-Chosen Global Health & Beauty Brand

Check out Kantar Worldpanel’s global ranking.

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By: TOM BRANNA

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According a new ranking of the most chosen global FMCG brands launched by Kantar Worldpanel, Colgate reaches more than half of the global population (65% penetration) with its oral care products.   Kantar Worldpanel's new Brand Footprint Ranking reveals the strength of brands in 32 countries around the world, across the food, beverage, health and beauty and homecare sectors. It uses a new metric called Consumer Reach Points which measures  how many households around the world are buying a b...

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